The Association for KAM is a separate independent not for profit industry body which aims to promote and raise the standards of account management.

The Association has created a Diploma and assesses candidates for qualification.

The content in the Academy modules complies with the requirements for the Diploma and therefore Managers who have worked through the modules should be prepared to be assessed by AKAM for the Diploma.

Note that the Academy and AKAM are separate organisations – the Academy cannot award or recommend you for the Diploma, you must apply for assessment directly to AKAM.

You will find more information about the Diploma and assessment on the AKAM site at