35+ years managing sales professionals
Hands-on manager of senior KA professionals



Industry Experience

Senior managerial roles in B2B serving international FMCG groups

  • Global and European Director Strategic Accounts
  • Global Director OEM
  • Sales Director UK and Germany
  • UK Operations Manager


Leader and coach

Recruits and builds KA teams to execute KA focussed strategy.

Supports KAMs at the coalface to create sustainable, tangible value for global customers like Nestle, P&G, Unilever, Pepsico, Coca-Cola, Philip Morris.

International operator who can navigate his way through complex matrix organisations.



John has formed and led several Key Account teams over many years. His knowledge has therefore been developed by first had experience, studying how good key account managers maintain and grow their accounts and importantly, working with external companies to improve competencies. John has always had a passion and skill for training and coaching his teams and a belief that this this separates them from others. I would recommend John to challenge and grow any Key Account Team.

Martin B
Operation Manager Northern Europe, Markem-Imaje


I have worked with John over a number of years and what has always struck me is his wealth of practical, hands on knowledge of Key Accounts and how to source them, penetrate and subsequently develop them.  John’s outstanding knowledge not only of the Key Account process but also the requisite skills made the programmes absolutely practical.  Also, his ability to involve the participants in taking ownership of the material delivered was the key reason for the success of this set of workshops.

Simon C
Director, SPC Training Ltd.


John has a tremendous experience in leading an organization that has carefully segmented its customers. Having been an OEM Channel Director and a Global Strategic Account Channel Director, he truly understands the need for specific account marketing and customized value propositions. As Vice President for EMEA, I enjoyed working with John who clearly leveraged his global multicultural mindset while interacting with our Global multinationals around the world.

Serge J
CEO, Hydro Systems


John has great ability to understand real business challenges across many different functions in an organisation. John’s knowledge of business and Supply Chain means he is able to really understand what the critical needs of the client are, and act appropriately. A great example of an Executive Account Manager.

Steve B
Senior Director Global Automation, Global Snack & Beverage Company

John Edmonstone