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  • Depth Customer Knowledge Series

Depth Customer Knowledge Series

Depth Customer Knowledge Series

Module 1

The process of collecting customer knowledge

Module 3

Summary of core customer knowledge

Module 5

Understanding the customer’s corporate objectives, strategy and plans

Module 7

Customer perception and supplier measurement

Module 9

The value chain and the customer’s customers

Module 11

Porter Five forces Market analysis

Module 2

Identifying and accessing senior customer managers

Module 4

Understanding customer performance

Module 6

Creating the customer people map

Module 8

Understanding the buying process and strategy

Module 10

SWOT analysis

Module 12

PESTEL analysis

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