Free AKAM Technical: Negotiation Workshop

Register for this event

Monday, 4th March, 2019, 13:15 – 17:00

Regus, 1 Northumberland Avenue, Trafalgar Square, London, WC2N 5BW

Workshop Lead: Alistair Taylor, Brightbridge Consulting

Have you ever emerged from a negotiation wondering how and why did it all go wrong? It’s not just selling negotiations that can be brutal – securing enough resources internally or making the right decisions for your customer can be just as difficult. Even in close KAM relationships and great KAM programmes, negotiation plays a critical part.

At this intensive small group ‘AKAM Technical’ workshop you will learn approaches to Negotiation in KAM to refresh and add to your skills, whether as a Key Account Manager or KAM Programme Leader, to achieve better outcomes for your key accounts.

This interactive session will cover:Alistair Taylor - AKAM Board Member

Warm up

  • Identifying your key challenges
  • The negotiation value map

Applying rigor

  • Principled negotiations – for sustained relationships
  • Seven-step negotiation framework to guide action
  • Appreciating your customer/client needs and strategies


  • Changing the ‘game’
  • Negotiation know-how as an organisational capability

Tactical tips

  • Handling expected tactics and behaviours
  • Building resilience for results

Alistair Taylor has spent 25 years raising performance through key account management. His career blends senior leadership roles within and providing consulting advice to top global consumer and B2B organisations. In roles ranging from sales and marketing management within PepsiCo, dealing with powerful retailers, to a five year position as Group key account management Director within a £5bn engineering group, dealing with big customers e.g. GE, Ford and McDonalds, he has helped double profitability.

Today as Managing Partner for a consultancy with clients in health, engineering, services and even diamonds, Alistair delivers programmes including negotiation coaching in Europe, the US, Asia, Africa and South America. He has worked with Board members, commercial leadership, key account teams, sales management and connected with purchasing groups to guide and deliver their success in challenging situations. Alistair is a Board Member of AKAM and recently gave a case study presentation in Amsterdam.

AkAM Technical: Negotiation Workshop - Regus London

We recommend using the London Underground to travel to this venue. Nearest station: Charing Cross.

This event is now sold out!